RSSMix.com Mix ID 35334

Runaway Rebel Fashion - Justin Timberlake's Name is William Rast (VIDEO)

Tue, 19 Aug 2008 10:20:02 -0500

(TrendHunter.com) Justin Timberlake stars as a ?complex modern day hero? in a new edgy ad campaign entitled ?My Name is William Rast? for his premium denim and lifestyle clothing line William Rast. Timberlake co-directed,?

Rock The Vote in Mobile Move

Davidmurphy — Tue, 19 Aug 2008 08:35:00 -0500

Rock The Vote, which aims to engage and build the political power of young people in the US, has teamed up with AT&T and FunMobility to launch downloadable mobile content to help encourage young people to leverage their voting power in the political process. Rock The Vote?s mobile campaign, in partnership with AT&T, brings together popular music, artists and mobile technologies to engage today?s youth with the political process.
FunMobility has created a catalogue of made-for-mobile downloadable wallpaper, branded with the Rock The Vote logo, for mobile users to demonstrate their support in the upcoming election.
Exclusive Rock The Vote mobile election campaign content can be downloaded from the FunMobility?s FunScreenz application, on AT&T phones within AT&T MEdia Mall or online here. New creative content will be added to the storefront up until the election on 4 November.
?We know mobile content, whether it?s wallpaper from a historical Rock The Vote campaign or a ringtone from a supporting artist, encourages today?s youth to engage in the political process and show their support for the upcoming election,? says Todd Slagle, Director of Promotions for FunMobility. ?Mobile content becomes a way of expressing yourself wherever you go.?.
FunMobility is donating 50 % of net revenue from the campaign to support Rock The Vote.?
FunMobility?s direct-to-consumer website, FunMo.com, will power the Rock The Vote mobile storefront. FunMo.com enables users to create graphics and animations to personalize their phones, connect with others within the mobile community, share mobile photos, and browse thousands of original wallpapers and ringtones.

Mobile Advertising Presentation

Tue, 19 Aug 2008 07:28:41 -0500

Chuck Levine’s Mobile Advertising Presentation here from the Deepspace Mobile event flagged up by Paul IsacsonChuck Levine’s Mobile PresentationView SlideShare presentation or Upload your own.

Sneaker Peek

Tue, 19 Aug 2008 07:10:32 -0500

K-Swiss x Julia Hederus

Slideshow Showdown:

Tue, 19 Aug 2008 07:10:32 -0500

The Dawning of Mobile Advertising

Sep 24, 2008: Chinwag Live: Micro Media Maze @ ad:tech London at Olympia National Hall (Social Media Targeting Theatre)

Tue, 19 Aug 2008 06:44:11 -0500

If micro-content is here to stay, how are media owners and marketers adapting to this newly dynamised media culture?

Chinwag Live ?On Tour? travels to the National Hall at Olympia, where we will be hosting a follow-on session from our popular Micro Media Maze panel event held in May.

Content is being disaggregated into ever smaller pieces, to be widgetised, syndicated, and re-aggregated for multi-platform distribution by both owners and consumers at accelerating speed. Who have been the winners and the losers in this new dynamic media landscape?

Context and branding work differently in the world of feeds, mashups and aggregators. How are media owners handling this new media consumption culture? Do they need to embrace the possible lack of control for an opportunity to reach and connect with their audience?

Join us to explore how the micro content landscape is impacting digital marketing, brands and business...

PANEL:
Umair Haque - Director, Havas Media Lab / Bubblegeneration
Miles Lewis - SVP, European Advertising Sales, Last.FM
Nick Halstead ? CEO and Founder, fav.or.it
CHAIR: Steve Bowbrick
(final speaker TBC)

TICKETS:
FREE - register on the ad:tech London website

TIMINGS:
3.30pm-4.30pm

BOOKINGS & MORE INFO
http://www.chinwag.com/live/ot-adtech2008

NB: This is a FREE event but registration on the ad:tech London site is required to gain entry to the exhibition and free seminars.

Oct 1, 2008: Social Innovation Meetup at London

Tue, 19 Aug 2008 06:18:57 -0500

Part of the Social Innovation Camp family: www.sicamp.org

More information coming soon

Mobile Marketing 101 from Deepspace Mobile

admin — Mon, 18 Aug 2008 22:18:20 -0500

Paul Isakson once again provides a stellar presentation on What’s Next in Marketing…this time focusing on the topic of Mobile Marketing. His agency space150 recently hosted a small event called Deepspace Mobile that took a look at the ever-evolving … and always Next Big Thing … topic of mobile marketing. If you are looking for a quick way to get up to speed on the subject, check out the presentation below or view all them from Deepspace Mobile.

SES San Jose: The Next Wave for Online Video

Mon, 18 Aug 2008 22:16:05 -0500

Online video has seen a surge in popularity over the past few years. What started out as simple user-generated content (UGC) has become a medium for everyone from the rich and famous to the video blogger next door. It is no surprise that marketers were quick to recognize this trend and capitalize on the success of viral videos in order to reach out to consumers. Yet online video marketing is almost as varied and complex as the ranting of LonelyGirl15. This session examines these complexities

Consumer Goods Going Luxury - Premium M&M;Candies (GALLERY)

Mon, 18 Aug 2008 19:20:01 -0500

(TrendHunter.com) We?ve seen luxury candy before, but this might be one of the first examples of a well known consumer label adding a more prestige product line. I hate M&M;?s and I am pretty darn sure I will also hate?

Product Not Selling? Maybe it?s how you are talking about it!

noreply@blogger.com (Jennifer Carole) — Mon, 18 Aug 2008 15:33:00 -0500

This recent headline grabbed my attention: ?Home Equity Ads Encouraged Americans To Go Into Debt.? Wow, welcome to America where advertising is so powerful, it can steal your money. Or, welcome to America, where clearly we are not capable of independent thought and the marketing people have ultimate control.

Here?s the set-up in the article:

Lenders have spent billions of dollars in advertising to change the language of home loans and with it Americans' attitudes toward debt. Not long ago, "home equity" loans were known as second mortgages and were considered the borrowing of last resort, to be avoided by all but people in dire financial straits. Today, these loans have become universally accepted, their image transformed by ubiquitous ad campaigns from banks. "Calling it a 'second mortgage,' that's like hocking your house," says Pei-Yuan Chia, a former vice chairman at Citicorp who oversaw the bank's consumer business in the 1980s and 1990s. "But call it 'equity access,' and it sounds more innocent."

It?s brilliant. You have a product and you need to sell it. But it?s not moving because people just don?t understand the value ? or worse yet ? it has a negative association. The answer: tune up your language (and back it up with some good marketing).

Let me give you another example that targets the youth market. Blue Cross has health insurance. They wanted to sell more. But it turns out, today?s youth don?t think anything bad will happen to them and it?s not a priority purchase when they leave home. And who wants to buy something called Blue Cross Health Insurance? But what about buying something that sounds like an energy drink? Enter Tonik ? the Blue Cross plan for kids who need to get ?hooked up? if they blow out their knee.

This concept is interesting to consider when we think about our business. One of the problems facing the communications industry is many of us have been doing this for a long time. If you know what POTS is, I am talking to you. If have ever used the phrase ?dial tone?, I am talking to you. And if you have ever called a remote control ?the clicker?, yes, I am talking to you too.

We need to look at the products and services we are creating and enhancing and think about the language we are using to describe it. Does it convey a benefit (and that?s not necessarily a description of what it does!)? Does it make the user feel good about buying it or using it? Thinking about youth, does it break away from old conventions and appear to be something current and fresh?

So here?s your assignment, spend the next week just being aware. How is language affecting your business? Maybe the barrier isn?t a new feature set, but instead, you could benefit from simply using some new words for some proven value!

PS: if you want to add comments with your ideas, examples or inside-communications industry code words, I?d love it!

The ?Secret? to Viral Marketing Success

Mon, 18 Aug 2008 15:09:59 -0500

The ?Secret? to Viral Marketing Success Written by Wordpreneur on August 18, 2008 ? 3:09 pm - I?m pals with Michael Werner, CEO of InfoSource, Inc. (ISI), a developer and custom solution provider of Web-based, computer-based and instructor-led training, and for as long as I?ve known him, he?s been fascinated with the concept of viral marketing. Can?t really hold that against him. As Wikipedia explains, ?[v]iral marketing is a marketing phenomenon that facilitates and encourages people to p

Mobile Search and Mobile Advertising companies tighten belts

Bena Roberts — Mon, 18 Aug 2008 13:19:22 -0500

Just two links to articles about mobile search andadvertising companies that are tightening their strings in order to focus.http://www.nma.co.uk/Articles/39216/Rhythm+New+Media+to+pull+out+of+UK.htmlhttp://www.globes.co.il/serveen/globes/docview.asp?did=1000372873&fid=942What we think?I think that this is going to happen now and is very normal. I don’t think that it is bad thing for the mobile advertising and search market. I think that this is inevitable and [...]SHARETHIS.addEntry({ title: "Mobile Search and Mobile Advertising companies tighten belts", url: "http://www.gomonews.com/mobile-search-and-mobile-advertising-companies-tighten-belt/" });

Get Edgy

Jan 22, 2009: Social Networking Conference - Miami at Miami Beach ...

Graham D Brown — Mon, 18 Aug 2008 12:56:00 -0500

Researching Youth

anastasia (stasia71@yahoo.com) — Mon, 18 Aug 2008 12:18:56 -0500

Ypulse readers are always looking for the latest research on youth -- and we are attempting to respond with our new Ypulse Research Channel where we resell market research about tweens, teens and twentysomethings. But marketers aren't the only folks researching youth -- academics are also producing valuable research on how this generation is interacting with technology. The latest issue of the Youth Media Reporter linked to a bunch of new papers that have been published on youth, media education and technology. Definitely check them out:

Youthtopias: Towards a New Paradigm of Critical Youth Studies

Young People, New Media, and Visual Design: An Exploratory Study

Challenging the Silences and Omissions of Dominant Media: Youth-led Media Collectives in Colombia

Creating Empowering Environments in Youth Media Organizations

Making Meaning of Media Education: Professional Development among Youth Media Practitioners

Shaping the Digital Pen: Media Literacy, Youth Culture, and MySpace

Examining the Intersections of Popular Culture and Youth Radio After-School

Jan 22, 2009: Social Networking Conference - Miami at Miami Beach Convention Center (MBCC)

Mon, 18 Aug 2008 11:15:23 -0500

Increasing Internet Community Size....and revenue!

The Social Networking Conference taking place in Miami is set to be the largest gathering of industry social networking and online personals executives ever. The previous 2008 Miami event had over 650 executives in attendance. Photos from Miami 2008, Video from 2007 and Photos.

The event focuses on business management for the social networking industry. Attending will be:

# Social networking business executives
# Software & technology executives
# Telecommunication executives
# Mobile Telecom executives
# Media executives
# Venture Capitalists and Seed Capitalists
# Payment processing executives
# Affiliate managers
# Background Search Specialists
# Internet personals industry business executives
# Affiliates of social networking sites.

Click here for a breakdown of delegates attending SNC events.

The goal of the event to improve individual online business efficiency, identify new technologies in the industry, increase web traffic and conversion rates. Social Networking and Internet Community Experts will illustrate various business models and opportunities that exist worldwide. In addition to back-end software, new technologies for social networking, website design and other items important for running a social networking website site, this annual event will also discuss all forms of global marketing for various regions (both online and traditional marketing). This is a fast-paced event on cutting edge techniques specifically designed for social networking industry. Having a "take the ball and run with it" approach, little to no time will be spent on introductions, summaries and overviews.

This two day Social Networking Conference will consist of morning seminars and lectures, followed by afternoon workshops. The workshops will consist of a series of 90 minute intensive lectures that are designed to improve online community business performance (many will focus on working business models for Social Networking, increasing web traffic and conversion rates). SN and Community industry executives all stand to learn a great deal in these workshops and are welcome to interject their questions at anytime. Significant time will exist for networking as well.

Exhibitors will also be present and all are urged to meet these companies in person to network and build relationships. We also expect many marketing executives will attend the events and we expect to see many over the weekend, as we've set the location in Miami,....(ahem)....adjacent to the beach.

If you've never been to our events before, you will learn a lot while at the same time make alot of friends in the industry. We trust that you will find this event exciting, fun and a great learning experience. I hope to see you there!

Fear of Preroll Ads Eases

ehall@adage.com (Emma Hall) — Mon, 18 Aug 2008 11:05:00 -0500

LONDON (AdAge.com) -- The perils of preroll appear to have been vastly overstated, according to research by Jupiter, which suggests audience loss as a direct result of prerolls could be as little as 5%. The figure comes as the research firm releases a major European report about online video and in-stream video advertising.

CYW on Beijing Olympic: Liu Xiang and more - user-generated-polling in Chinese SNS

China Youthology — Mon, 18 Aug 2008 10:36:28 -0500

By: Lisa Li, Zafka Zhang

CYW on Beijing Olympic are a series of reports understanding what?s going on in the minds and life of Chinese youth before, during, and after the Beijing Olympic.

Web 2.0 has largely shifted the look of marketing in Chinese youth market since year 2006. And I have ever since been wondering how it would change the consumer research and when?

A bit to my surprise, the youth today have started to ?conduct research? on their own initiatives. And there are suddenly a lot of them (the polling application in SNS has gained its popularity only in the recent several months). Check out the ?polling of today? on Xiaonei (the ‘Facebook’ of China) ? the hottest polling can easily receive thousands of responses. Although the hottest topics of polling are always about love and relationship, there are still a lot of valuable information for marketers and market researchers.

The polling about Liu Xiang?s giving up the game today has already obtained more than 10k of responses.

(screen shot around 9pm today)

54% think ?being an athlete is really a tough job ? a lot of injuries and aches; he should rest well to get recovered soon so that he can continue his career?
25% agree that ?he has taken too much pressure? I kind of sympathize him.?

(Maybe those who use Liu Xiang as spokesperson don?t have to worry too much about their investment if they target the polling respondents.)

See some other interesting polling about Beijing Olympic below? (red numbers are the bases)

Give a score to the opening ceremony... (screen shot around 11am today)

What have I got from this Olympic? (screen shot around 11am toay)

What have I got from this Olympic?

24% deep love of my homeland
16% our people are more closely united (watch the games all at the same time)
12% I love watching the games
11% I?m more passionate about sports now (I want to participate in some sports myself)

How do you view athletes who did not gain medals? (screen shot around 11am today)

How do you view athletes who did not gain medals?

31% they are all ?heroes? to me regardless whether they are medal owners
18% not only golden medal winners, those who won silver and brown are also highly adorable
18% the sole spirits of Olympic is ?participation?; medals are not the more important

Since iWOM started to gain attention from the marketers, much research has been done on the discourse on BBS (or forums). We believe the flourish of content (blog, polling, discussion) on SNS ? Xiaonei as a dominant one and Kaixin as a competitive new player ? will provide access to more valuable information.

Our comparative analysis of discourses about Beijing Olympic on SNS vs BBS has found that comments on SNS tend to be more rational and sophisticated while discourse on BBS can more easily go extreme and ?mob-like?. Why? No. 1, the profile of current SNS users tends to be better-educated (university students and white collars), and No. 2, SNS are real name based (identity-based), people tend to maintain an online identity on SNS in consistency with their offline identify. Someone?s words on SNS are more likely to be in line with the person in real life, and hence potentially more insightful for marketers.

Mobile Video: The Good, the Bad, and the Ugly

NGT — Mon, 18 Aug 2008 10:35:31 -0500

A couple months ago we asked: What are youth watching on their phones? Avot Media, a video streaming service, recently sent us the youth results from of a Mobile Video Study that sheds some more light on content and delivery preferences, as well as current barriers to adoption.

The study was intended to “uncover the interests and concerns of mobile device users in regards to mobile media” (read: field test their product.) Avot Media’s video solution lets users play web video in near real-time on any web-enabled handset. In its survey, they asked about 400 users to give it a spin and answer ten questions.

The Good

Fifty-five percent of users under 29 said they would use the simple “send SMS for video” model to request content they were interested in.
Thirty-six percent would watch movie trailers, 32 percent would watch American Idol performances, and 31 percent would watch instructional “how to” videos.
Regarding ease of use: 95 percent said that the process was easy, 89 percent said start-up time was medium-fast to fast, and 71 percent rated video image quality clear to crystal clear.

The Bad

Though 75 percent of users were able to watch the video successfully, several concerns were reported. Users identified outdated phone models, limited phone/carrier support, user error, and poor coverage as challenges.

The Ugly

In addition to the bad, 32 percent of users expressed concerns with image quality, 33 percent with download time, and another 33 percent with freezing/stuttering issues.

While young people don’t mind watching video on a small screen–it’s a non-issue–they have very high standards for speed and quality. The problem with mobile is all the devices and networks that content delivery services must provision for. It’s a drag. But these results are promising–much more positive than we would have expected. Of course, we take them with a grain of salt, but we look forward to faster and better mobile video experiences.

- Ed Felix

eMarketer Revises Online Video Ad Spend Projections Downward

Mon, 18 Aug 2008 10:00:59 -0500

Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was ?due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer?s benchmark source.? Though the online-video ad spend projection is a severe decrease from the one [...]

Radio Interview - Dusan Hamlin on Mobile Music and Youth

Graham Brown — Mon, 18 Aug 2008 09:35:27 -0500

Graham Brown from mobileYouth talks to Dusan Hamlin from Inside Mobile about how agencies are using mobile music to reach out to young consumers

Radio Interview - Dusan Hamlin on Mobile Music and Youth

Mon, 18 Aug 2008 09:35:27 -0500

Graham Brown from mobileYouth talks to Dusan Hamlin from Inside Mobile about how agencies are using mobile music to reach out to young consumers

Most Popular Sites for Kids, Teens and Young Adults in UK

Mon, 18 Aug 2008 09:00:06 -0500

Those under age 12 have an affinity for entertainment sites, whereas for those age 12-17 it?s games sites - and student and video sites for those age 18-22 - according to (pdf)a Nielsen Online study of Britons under age 23. Under 12Fashion community site Stardoll has the highest percentage (32%) of children under 12 years [...]

Teens Just Not That into 2008 Summer Olympics

Mon, 18 Aug 2008 08:00:27 -0500

Just under half (46%) of 13-18-year-olds in the US express an interest in the Olympics, including just 27% who are extremely or very interested, according to a Harris Interactive Youth Center of Excellence study conducted before the Games began. Older teen boys (age 16-18) had the greatest interest and were the only age group more [...]

Social Networks Get Down to Business

editor@emarketer.com — Mon, 18 Aug 2008 01:00:00 -0500

Think of them as digital water coolers—surrounded by thousands of workers engaged in serious business conversations.

Changing Mobile TV and Video, Cramped Ad Spend

editor@emarketer.com — Mon, 18 Aug 2008 01:00:00 -0500

How much revenue will come from ads, and how much from subscription fees?

Are cell phones the next cigarettes?

Chris — Sun, 17 Aug 2008 21:37:36 -0500

?The most difficult thing to resolve is whether there is an effect with long-term mobile-phone use,? says Rodney Croft, executive director at the Australian Center for Radio Frequency Bioeffects Research. ...

Geeky Dropouts - Kid Drops Out of High School to Focus on Guitar Hero (GALLERY)

Sun, 17 Aug 2008 20:00:00 -0500

(TrendHunter.com) Like many other boys his age, 16-year old Blake Peebles loves to play Guitar Hero; unlike other boys his age, his parents let him quit school to focus on playing the popular video game competitively. After?

Youth Marketing Blog by Graham Brown: Mobile Youth Consumers (Report)

davidstern@feedmysearch.com (David Stern) — Sun, 17 Aug 2008 18:33:22 -0500

As a sneak preview of mobileYouth?s upcoming 2008 mobileYouth report out next week here are insights into mobile Youth consumers taken [...] ...

Url : http://www.youth-marketing-blog.com/2008/08/mobile-youth-consumers-report.html Cache

(Ranked #25)

Oct 27, 2008: Mobile Excellence Awards at none

Sun, 17 Aug 2008 13:30:08 -0500

The 2008 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. Come join industry leaders in mobile entertainment and new media for a cocktail reception and program celebrating the nominees and honoring the winners.

Apple: Mobile Learning

MAMK — Sun, 17 Aug 2008 06:39:08 -0500

Apple, Inc. began to use the term Mobile Learning in their push to attract more University level students to use iTunes U. I am certain that the main goal is to encourage students to buy a new iPod Touch or a new Mac Book.

Generation Y Will Be The Helicopter Parents From Hell

David Fallarme — Sun, 17 Aug 2008 06:30:24 -0500

Think Gen X and Boomers are too close to their kids? Just wait til we’re moms and dads.

Gen Y has learned that normal parental behaviour involves constant checking-in and hand-holding. For better or worse, that’s another article for another time.

Imagine the big-brother-like level of coddling Generation Y will bestow upon its children. Armed with technology, our ability to stay informed about everything our children do will be almost total.

At least Gen X had freedom
I stay in touch with my parents through email regularly. The great majority of my peers do the same. Everyone in my immediate family has a cellphone and we call and text each other almost daily. A smaller slice of my friends have their parents on Facebook and on their instant messenger, also using those channels to stay in touch.

This might seem like too much communication — but the thing is, I want my family to know what’s going on with me, and I want to know what’s going on with them. In conversations with some Gen X peers, the last thing they wanted is for their parents to be able to keep tabs on them. To quote one directly:

If there needs to be a leash of some kind, I want the longest one possible.

When Generation Y has children (and some already do), technology is going to play a massive role in the way they interact with one another.

Gen Z: nowhere to hide
For example, if we ever became the slightest bit worried about where our kids are — we’d just call them on their cell phones (which, in the near future, will likely have GPS-tracking functionality). So I might not even need to call them, I’d just push a button and some kind of interface will show me where my kid is on a street map. A lot of parents add their kids to MySpace/Facebook/IM to monitor their activity, a trend which will continue in the future. This gives us information above and beyond your whereabouts — we’ll know who you’re talking to and what you’re talking about.

Gen Z: don’t even think about lying to your Gen Y parents, we’ll have documented evidence. Of pretty much everything you do.

cute kid at the park courtesy of mikebaird

Upcoming Mobile Marketing Events

admin — Sat, 16 Aug 2008 12:38:16 -0500

From Original Post Here. There are a couple of events coming up soon that are worth considering attending if they fit in with what you do in the mobile space. Mobile Web Megatrends September 8, 2008 | University of Berkley ...

Mobile Music Sharing - Simplify Media for the iPhone (VIDEO)

Sat, 16 Aug 2008 11:40:01 -0500

(TrendHunter.com) With Simplify Media?s free app, iPhone users are no longer restricted to listening to just the songs they?ve synced from their computers. Anyone who?s ever owned an MP3 player is accustomed to being able?

Mobile youth in China: a cultural perspective and marketing ...

davidstern@feedmysearch.com (David Stern) — Sat, 16 Aug 2008 07:09:08 -0500

Abstract: China's youth mobile market is to become the single largest one by subscribers and third largest by spending power in the world by 2007. ...

Url : http://www.inderscience.com/link.php?id=19107 Cache

(Ranked #29)

This item provided by mobile youth (en) | Google web Search | FeedMySearch!

Mobile Youth Journalism (08 Election) | Knight News Challenge

davidstern@feedmysearch.com (David Stern) — Sat, 16 Aug 2008 02:58:32 -0500

MTV will cover the 2008 presidential election with a Knight Mobile Youth Journalist in every state and the District of Columbia who will create video news ...

Url : http://www.newschallenge.org/mtv_street_team_08 Cache

(Ranked #29)

iPod Optimized School Clothes - Marks & Spencer 2008 Back To School Collection (GALLERY)

Fri, 15 Aug 2008 22:20:01 -0500

(TrendHunter.com) Children in the UK will all be nagging their parents for the iPod blazer from Marks & Spencer. Parents might like it because of the practical aspect, like the fact that it repels water and stains so?

Young People, New Media, and Visual Design: An Exploratory Study

Ingrid Hu Dahl — Fri, 15 Aug 2008 14:40:35 -0500

Sanjay Asthana, Ph.D., Middle Tennessee State UniversityThe present generation of young people, unlike its predecessors, lives in an increasingly globalizing world that is being transformed by a wide range of technological innovations. Despite these major developments, it is a world that faces deep socio-economic disparities across various regions. This article will follow contemporary critical approaches to media education, youth, learning, and literacy by considering these as conceptual constellation that remains alert to the really existing social realties and life-worlds of young people and the communities. Through an examination of two initiatives from India, this article demonstrates how theory and praxis are indeed integrated in the media education practices pursued by young people. In creating and producing a variety of media content, the youth provide interesting perspectives on the local-global relationships which goes beyond the dominant understanding of the dialectic relations between the local and global contexts. For instance, young people raise crucial questions about power modalities around gender, poverty, and other generational and socio-economic inequities. In a preliminary manner, this article will explore some of the issues identified above, and suggest some possible connections with youth media education practices in the United States, and the role of media educators in fostering a globalist approach.Download Sanjay Asthana's article here.

Shaping the Digital Pen: Media Literacy, Youth Culture, and MySpace

Ingrid Hu Dahl — Fri, 15 Aug 2008 14:11:16 -0500

David Kirkland, New York UniversityNew technologies and online social communities have changed how youth practice literacy. However, many literacy classrooms seem detached from such changes. To help bridge this divide, I offer youth media educators the example of Derrick, a student who participated in an ?ethnography of literacy? I conducted from 2003 to 2006. By analyzing three texts that appeared prominently on Derrick?s MySpace page, I seek to broaden notions of literacy, situating them in the current culture of technology where youth media literacies thrive. I also attempt to address a larger question of what Derrick?s example means for youth media education. In addressing this question, I hope to accompany youth media educators into an exciting textual universe that, by its very nature, challenges deficit assumptions about students and narrow ideas about literacy and its processes. Download David Kirkland's article here

US Mobile User Numbers, Ad Recall Climbing Steadily

Fri, 15 Aug 2008 10:00:39 -0500

Though the US lags behind the UK and India in many mobile phone usage categories, the number of US mobile phone users has grown from 251 million in 4Q07 to over 263 million in 2Q08 - up nearly 10% - according to a Limbo and GfK Technology Mobile Advertising Report. The US also shows steady [...]

Micro-Blog Your Music with Blip.fm

Nicko Margolies — Fri, 15 Aug 2008 09:28:47 -0500

Building off of the success of peer music recommendation and micro-blogging sites, a new idea has entered the fray. Blip.fm is a simple idea that enables people to share what they are listening to and pair it with a short sub-150 character comment. Amongst the similar sites like Muxtape and Last.fm, Blip.fm has been dubbed the “Twitter for Music.” Users already enjoy a layout that badges power users and offers plenty of ways to track down others with similar music tastes. Simple keyboard controls and a scrolling list of “blips” aid an already straightforward website design. The site gives everyone the opportunity to feel like a DJ while keeping in touch with contacts through quick comments. It is important to note that Blip puts the burden of copyright violation on the users who upload music, but only time will tell how that defense works out.

[via crackunit.com]

Young Consumers Research Purchases Online

editor@emarketer.com — Fri, 15 Aug 2008 01:00:00 -0500

Kids go shopping on the Web.

Best bets for branded word of mouth

Thu, 14 Aug 2008 22:59:40 -0500

Best bets for branded word of mouth By Lou Cuming Shared consumer experiences can make or break your brand when it comes to WOM. See how to increase your chances of getting on your customers' good sides.

How does MySpace keep growing?

admin — Thu, 14 Aug 2008 22:11:24 -0500

Because you need some marketing chart stuff every so often, kinda like the spinach your mom made you eat so you could have dessert. (In this case, dessert = Shatner vids.) So according to Marketing Charts, MySpace is not just leading the other social sites, but killing them. They even announced an additional 2.5 million users had signed up last month. How? I thought the demo of 40-year olds posing as teens and bands with no hope of making it big would?ve leveled off by now.
+

Tags: MySpace

Oct 28, 2008: Mobile Summit 2008 at China Theatre/Berns

Thu, 14 Aug 2008 22:06:15 -0500

Join the global community, find opportunities, meet and listen to qualitative speakers with some of the best market insight from Tokyo, Shanghai, Silicon Valley, Bangalore, Jakarta, Berlin, London, Moscow, Helsinki, Barcelona, Caracas etc.

The audience will be composed of Decision-Makers and Influencers ? CEOs, Technologists, Researchers, Strategists, Creative Directors, Evangelists, Venture Capitalists, Inventors, Entrepreneurs, Marketing people and more.

Widgets: what are they good for?

Thu, 14 Aug 2008 20:48:26 -0500

They're everywhere! But how can you leverage these applications to the benefit of your brand? Find out here.

Sep 18, 2008: Mobilize by GigaOM at Mission Bay Conference Center

Thu, 14 Aug 2008 19:58:18 -0500

Visit the conference website for more details -
http://events.gigaom.com/mobilize/08/?a=upc

MOBILIZE will explore the advancements driving growth of the mobile web and what they mean for entrepreneurs and their investors. Despite big plans and visions, the promise of the mobile web and a truly untethered Internet hasn?t been realized yet. Now, developments in design, user experience, handset technology, location and wireless network technology are changing everything. The mobile web is about to take off like a rocket.

Join 500 of the most influential, innovative luminaries in the mobile web industry to get a glimpse of the future.

KEYNOTES

* Rich Miner - Google's Android, Co-founder
* Padmasree Warrior - Cisco, CTO

SPEAKERS INCLUDE

* Ian Freed - Amazon.com, VP of Amazon Kindle
* John Roese - Nortel Networks, CTO (NEW!)
* Fred Kitson - Motorola, VP of Applications Research (NEW!)
* Russ McGuire - Sprint, VP of Corporate Strategy
* John Forsyth - Symbian Software, VP of Strategy (NEW!)
* Marc Davis - Yahoo!, Chief Scientist of Yahoo! Connected Life
* Matt Murphy - Kleiner Perkins Caufield & Byers, Partner on iFund
* Ryan Block - Engadget, Editor-at-large
* Dan Mason - ESPN Mobile Web Global, Sr. Product Manager
* Clint McClellan - Sr. Dir of Market Dev, Health & Life Sciences, Qualcomm )NEW!)
* Rachel Hinman - Adaptive Path, Mobile Design Strategist
* Jason Devitt - Skydeck, CEO
* Ted Morgan - SKYHOOK Wireless, CEO
* Scott Richardson - Clearwire, Chief Strategy Officer
* Scott Raney - Redpoint Ventures, Partner
* John SanGiovanni - Zumobi, Co-Founder and VP, Product Design
* Richard Wong - Accel Partners, Partner
* Jeff Belk - ICT 168, Principal
* Rick Segal - JLA Ventures, Partner
* Jake Seid - Lightspeed Venture Partners, Managing Director
* Raven Zachary - The 451 Group, Research Director, Open Source
* Greg Sterling - Sterling Market Intelligence/Local Mobile Search, Analyst
* See all the speakers on the conference schedule - http://events.gigaom.com/mobilize/08/Schedule/?a=upc

THE HOT TOPICS TO BE DISCUSSED

* Next Generation Networks, Handsets and Chipsets
* Rethinking Products in the Age of Hyper Connectivity
* The Economics of Mobile Development Platforms
* LTE or WiMAX: Who Does the Future Belong To?
* Mobile Browsers
* Location-based Services
* Emerging Mobile Business and Revenue Patterns
* Mobile Investment Trends

STARTUP LAUNCHPAD

The 12 most promising mobile web startups will strut their stuff at the MOBILIZE Startup Launchpad. This dynamic dozen will focus on the emerging technologies that are the foundation of the mobile web era. Think your startup has the right stuff? Submit your information here - http://events.gigaom.com/mobilize/08/StartupSubmit/?a=upc
Deadline for submission is August 20, 2008. We will announce the winners on August 27.

WHO SHOULD ATTEND?

* Entrepreneurs
* Venture Capital Professionals
* Executives
* Product Managers
* Lead Technologists
* Telecom Management
* Journalists

PLUG YOURSELF INTO THE RIGHT PEOPLE

* Revitalize your ideas with cutting edge topics at Mobilize
* Be inspired by mobile success stories
* Network with the key influencers who will help your business
* Build on your business connections and partnerships
* Gain insight from the top investors at venture capital firms
* Meet those innovators who are pushing mobile innovation forward
* Hear relevant, incisive and spirited keynotes from the best in the industry

SMS More Popular Than the Internet*

Carlo Longino — Thu, 14 Aug 2008 18:14:42 -0500

Text Messaging Usage Grows 32 Percent In UK; Uptake Of Mobile Broadband Dongles Surges | mocoNews.net:

Text messaging remains the most widely used data application in the UK, with 2007 revenues nearly three times the figures for data revenue. Regulator Ofcom revealed in its hefty annual survey of the communications market published today that SMS revenue for 2007 was £2.7 billion pounds, compared with £1 billion for data revenues and £11.4 billion for voice.

Good roundup from MocoNews on UK regulator Ofcom’s latest survey of the telecom market (full report here). In short, SMS continues to boom, up a third in 2007, with people sending an average of 67 messages per month. Meanwhile, 44 percent of British adults text daily, as opposed to just 36 percent that use the internet each day, and just 25 percent never use SMS, while 28 percent never use the internet.

But what about the mobile internet? Ofcom says on one of the survey’s summary pages that “More than one in ten mobile phone users have accessed the internet on their mobile phone”. The report later cites data saying that just 5 percent of internet users age 15 and above used the internet on a “portable device” in Q108, unchanged from the previous year. It also says that there were 12.5 million 3G subscriptions at the end of 2007, or about 17 percent of all 74 million mobile subs (note that’s serving a population of 60 million). One big point that Ofcom emphasized was the takeoff of mobile broadband dongles — it claims 2 million UK adults said they’d “used a data card, USB modem or dongle to access the internet in March 2008″.

But take all these stats with a grain of salt: back in June, the MDA said 16.5 million people in the UK used the mobile internet in May. Who to believe? Anyway, there’s plenty of stats to pour over in the full report if you’re interested.

Mobile Youth: 48% of Gen Y Text While Driving

Derek Baird — Thu, 14 Aug 2008 16:35:25 -0500

Everyone knows that Gen Y love using their mobile devices as a way to communicate and stay hyper-connected with their friends. But how many of them are actually texting while driving? A new survey by...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

This item provided by Derek E. Baird :: Barking Robot

Mobile Advertising: Unilever teen campaign in Brazil with Nokia Interactive

Bena Roberts — Thu, 14 Aug 2008 13:30:55 -0500

I don?t know much about Brazil (apart from the fact that it is hot). I know even less about Seda Shampoo? but my knowledge is slowly but surely increasing. Mobile Advertising is educational!Why?Well I just read a case study from Unilever and Nokia Interactive.What happened?Nokia Interactive had to raise brand awareness of Seda Shampoo (Sunsilk) [...]SHARETHIS.addEntry({ title: "Mobile Advertising: Unilever teen campaign in Brazil with Nokia Interactive", url: "http://www.gomonews.com/mobile-advertising-unilever-teen-campaign-in-brazil-with-nokia-interactive/" });

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MySpace Logs Record Audience, Adds 2.5 Million Users in July

Thu, 14 Aug 2008 11:30:56 -0500

MySpace had a record 75.2 million unique US visitors in July 2008, the highest number since its launch in 2004 - and anincrease of 2.5 million from the previous month -according to data from comScore released by MySpace. July figures also show a significant rise in user engagement - both in total monthly minutes spent [...]

Fashion Designers as Rappers - Karl Lagerfeld for Harper?s Bazaar (GALLERY)

Thu, 14 Aug 2008 10:40:02 -0500

(TrendHunter.com) In addition to having Tyra Banks as Michelle Obama, the September fall fashion issue of Harper?s Bazaar features Karl Lagerfeld and other influential fashion designers living their fantasies. The larger?

Survey Highlights Mobile Content Issues

Davidmurphy — Thu, 14 Aug 2008 08:01:00 -0500

Valista, which provides digital commerce software and managed services, has released the results of a survey conducted at the Building Blocks 2008 conference held last week in San Jose, California. Over 86% of the industry insiders interviewed believe that it should take less than a month to launch new mobile content and services with an operator. This expectation is far from reality, however, as 80% of respondents stated that it actually takes three to nine months to introduce new mobile content and services.
The Valista survey also found that the mobile industry is not taking advantage of customer loyalty programs as a way to encourage consumers to buy more downloaded content. Surprisingly, none of the respondents said that they use any form of loyalty scheme as an incentive to increase content purchasing or encourage repeat buyers. Over 70% of those surveyed, however, use other promotional methods to entice customers to buy more content and services, including discounts, free trials and product bundling. The survey confirmed an increasing preference for putting charges on the mobile bill. Over three quarters of respondents believe that mobile customers today pay for content and services through their monthly bill, with 9% believing credit and debit cards are still widely used. Only 7% of those surveyed believe that Premium SMS is still the primary mode of payment for mobile content purchases.
Conversely, over 78% of respondents said that broadband customers today still use credit/debit cards and Paypal to pay for digital content and services. This figure shows that the market is still largely dependent on the use of credit/debit cards for broadband content and service purchases, with less than a quarter of respondents believing the monthly bill and ad-support are other methods used to acquire content and services in the broadband channel.
Regarding which channel will experience the highest growth for content purchases in the next two years, respondents were split almost evenly with 51% believing in the broadband/cable channel and 48% predicting mobile.
The survey also asked industry insiders for their views on payments via Near Field Communications (NFC). Those polled remain sceptical about NFC becoming a reality, with more than half of the respondents stating that it will take over five years for contactless mobile payments to be widely used. This is consistent with a recent report by Juniper Research, which said that NFC mobile wallet devices will remain limited in the next couple of years except in the Far East, particularly in Japan where the technology is already widely used. The Juniper Research report predicts that by 2013, one in five phones will have NFC.
?It?s clear that the mobile industry is looking for more streamlined ways to manage content and services,? says Valista CTO, Fran Heeran. ?It can typically take months to introduce new mobile content and services across all the carriers. This clearly needs to change, as content and services lose relevancy with each passing month and some content is never considered because of the production time. Mobile service and content providers need to be able to react to the market quickly and provision new mobile content and services in a more dynamic fashion.?

Online Video Ad Spending Growth

editor@emarketer.com — Thu, 14 Aug 2008 01:00:00 -0500

Get ready for a stream of ad dollars.

Using Facebook in graduate recruitment - Ernst & Young

Wed, 13 Aug 2008 23:32:13 -0500

Notes from conference presentation, "Enterprise 2.0 for Information Professionals", Sydney 14 August 2008. The presenter: Sharon Cartwright, Director, Impact Employee Communications (an Ogilvy PR Worldwide Company). Link to EY-Australia facebook page. Ernst & Young not fully open to facebook mainly just for recruitment purposes. (odd) It's a form of marketing. Don't encourage conversations. Worried about staff sticking to approved messages. Everything is generated in-house. There is a

Do you want to be the next Youth Addiction?

claudia — Wed, 13 Aug 2008 23:15:00 -0500

Youth Marketing Forum 2008Then join us at The Youth Marketing Forum Asia 2008, Asia?s LARGEST gathering of youth experts & cool hunters to gain exciting insights on how you can keep youths craving for your brand. ...

How ?Surprise? Helps Word-of-Mouth and Viral Marketing

Maki — Wed, 13 Aug 2008 17:11:56 -0500

Emotional engagement isthe key to viral marketing success.People share their everyday experiencesby communicating them toothers in and outside of their network.This social sharing ismore rampant whenthe individuals develop intense feelings like fear, disgust, sadness, joy, anger and surprise.

Of all these emotions, surprise is a necessary ingredient whichencourages people to pass oninformation they come across. Now let’s look at what surprise is and its impact on viral marketing.As partial reference, I’ll use a study from the Journal of Economic Psychology, one that examines surprise and its relationship to word-of-mouth.

What is Surprise and What Causes it?

Many researchers consider surprise a neutral and short-lived emotion that is elicited by unexpected phenomena or what is known as a ??schema discrepancy??. A schema is a theory that each person has about the nature of situations, objects and reality. The disruption of this schema is what leads to the element of surprise:

In order to have a proper representation of reality, individuals continuously check whether their schema matches the inputs coming from the surrounding environment. This check is, however, relatively unconscious As soon as inputs diverge from the schema, surprise is elicited. Schema discrepancy is the one and only cognitive cause of surprise, but the latter may also be elicited by non-cognitive causes

In other words, surprise is an emotion that occurs when something breaks the habitual pattern ofthoughts we have. Such a disruption may occur on a physiological level (e.g loud sounds) or it can be deeply mental (e.g. something that challenges your world view).

Surprise’s effects are immediate: An stronger focus of attention on the stimulus, a heightened consciousness, better retention of memory at the expense of other stimuli. All of which eventually result in curiosity and exploratory behavior. This arousalalso intensifies subsequent reactions, the excitation from being surprisedtransfers over to other experiences.

After detecting the schema discrepancy, the individual will evaluate it: the emotion of surprise is often followed by a positive or negative emotion, what we normally call a pleasant surprise or an unpleasant surprise. An interesting point to note about surprise is that most people will assume that what is surprisingto themwill also be new/useful information for others.

UsingSurprise toGenerate Word-of-Mouth

Our everyday reactions to our environment is habitual. Going through the same shop in the mall, we select and purchase items with more or less neutral emotions. Buying a pair of shoesdoes not involve’disruptive’ or ‘intense’ emotions. Nothing here encourages us to share this experience with others. But this can change if you add the element of surprise.

For example, if you’re offered an unexpected and attractive freebie (e.g. bottle of wine) along with the product, it short-circuits your schema andgenerates surprise. You’re now much more likely to talk about the pair of shoes you bought or your feelings about the boutique or brand.

The goal here is to think about ways to elicit positive surprise by enhancing the experiences of your audience in unexpected ways. Making them feel privy to an unique situation encourages them to share or recommend your idea/product/service/brand. What does this mean? Only that one needs to invest time on understanding your audience’s schemas.

Its important to note that surprise can be used as a tool in manyways. For instance, it can used in a stand-alone format, in the form of viral ad or online video with a single message oryou can integrate it intoyour sales or fulfillment funnel. Think about eachjuncture when you interact with your customerand inculcate elements of surprise wherever necessary.

Surprise can be used in large scale million dollar, multi-media/multi-platform viral marketing campaigns (e.g. The Dark Knight) or in smaller, repeating gestures like birthday cards, freebies and other addons you can attach to the product/service. Viral campaigns are short-term and hence easier to sustain surprise, while other repeating initiatives may lose their power after the audience comes to expect specific behavior and hence, developing a new schema.

In the next post on viral marketing, I’ll like to look at various examples of ads and hopefully determine a generic formula that one can you use to elicit immediate word-of-mouth.

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How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing

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Less Online Ad Spending - but Continued Double-Digit Growth

Wed, 13 Aug 2008 12:00:42 -0500

US advertisers will spend $24.9 billion on online advertising this year, eMarketer predicts. That?s $1 billion less than its previous estimate, issued in March, but still represents double-digit year-over-year growth of 17.4%, it said. Online ad spend is forecast to slow a bit in 2009 as well, growing less than 15% YOY, before beginning a [...]

A&E Markets Shows Through Games

MindComet (noreply@blogger.com) — Wed, 13 Aug 2008 11:02:00 -0500

Traditionally, cable television network A&E were known for showing artful drama movies and the series Biography. Recently they have added a list of reality-based shows that have helped them draw in a new, younger audience. With shows such as Criss Angel Mindfreak, Gene Simmons? Family Jewels, The Two Coreys, and Parking Wars, A&E have also tapped into a new marketing venue, particularly with the latter two series. To briefly touch on the bases of these shows, Mindfreak centers on magician and illusionist Criss Angel, while Family Jewels chronicles the crazy and unexpected happenings in the life of KISS superstar Gene Simmons and his family. The Two Coreys follows former child actors Corey Haim and Corey Feldman as they struggle to maintain their once inseparable friendship. Parking Wars is a behind-the-scenes glimpse into the daily life of the Philadelphia Parking Authority as they ?manage the chaos that is every driver?s greatest nightmare? parking!?

On their web site, A&E has launched interactive games to promote their shows. This is something they may have taken from their Gen Y targeted counterparts, VH1 and MTV. By engaging the online community, which is largely made up of members of Generation Y, A&E can capture the attention of this market segment in an effort to attract viewers. Corey vs. Corey (the game for The Two Coreys) is exactly what it sounds like ? Corey Haim fighting Corey Feldman. Users can choose which Corey they want to play as, and by winning rounds in this fighting match they can add special skills like the Dirty Sock Slap or the Dreamt of Success Smackdown. The web site game for Parking Wars is called Parking Warrior and challenges users to maneuver through traffic to park in available spaces while avoiding the parking authorities and tow trucks.

In addition to the website games, two of A&E?s shows also have games and communities as Facebook applications, which further extends their reach into the target market for these shows. Corey vs. Corey has a Facebook app where friends can compare their scores and vote for their favorite of the two Coreys. Parking Wars has a Facebook app game, which differs from the web site version. Friends can park on each other?s streets to earn money and give out parking violation tickets to those parked illegally. The Parking Wars game has become especially competitive within the office here at MindComet, spawning playful rivalries among co-workers. Badges are also awarded for different achievements, such as moving your cars 25 times without being ticketed or being the last of 5 cars to park illegally on a street. Personally, I had not planned on watching the series, but since becoming involved in the Facebook game, I am more inclined.

Ultimately, these games are a scalable way for A&E to capture and maintain viewers in a venue other than the TV screen.

Josh Dhaliwal (mobileYouth) on BBC

Wed, 13 Aug 2008 09:14:54 -0500

Media interest in mobile life and youth is picking up again as mobileYouth’s Josh Dhaliwal gets onto BBC breakfast news today commenting on mobile youth and texting.

JuniorU.com - Where Academics Meets Networking

Wed, 13 Aug 2008 09:05:00 -0500

What it does

Imagine something like MySpace or Facebook, but with students, teachers, and parents. That is what Junioru.com aims to become. Through this site, students, teachers, and parents, come together to improve the educational experience. Teachers will be able to host their classes through the site, with each student creating a profile and reporting their work to the teacher. This allows the teacher to keep track of his or her students during the whole day. The site is also a place where students can go to clear up any doubt they might?ve had about a particular lesson. For the process to begin, teachers have to register their students. This is a way for the site to keep track of how many students each teacher has, and deterring would be mischievous users of signing up. Parents also play an important role, as they?ll be able to keep track of how their kids are doing in school by being able to talk to their teacher through the site.

In their own words

?Students? Teachers? Parents? ALL IN ONE PLACE? What does that remind you of? Oh yeah... SCHOOL!?

Why it might be a killer

The idea is great. It moves the classroom into the digital age, by allowing everyone involved in the educational process to network from home.

Some questions

Will teachers adhere to the method? Will children be more distracted than anything else?

Link: http://www.junioru.com
Our Review: http://www.killerstartups.com/Social-Networking/junioru-com-where-academics-meets-networking

StartPR.com - Track Buzz On Your Brand

Wed, 13 Aug 2008 08:55:00 -0500

What it does

Do you want to know what people are saying about your brand? If you do, then you should consider seeing what Startpr.com can do for you. They?ll analyze the main places where people talk about brands on the web (Twitter, blogs, Technorati, etc.) and they?ll present you with the information you are looking for. This will allow you to generate an appropriate publicity campaign for your product. One great thing about the site is the fact that you don?t have to download anything. Just tell the site what your product?s name is, and you?ll be on your way to receiving the updates. In short, the site allows companies to constantly take the pulse of their product?s buzz. They label their product as Social Media Management, but it is much more than that. If you know what people are saying about your product or website, you can quickly cater to their whims, without losing their business.

In their own words

?StartPR helps you find, manage and respond to mentions of your company, your brand, your products, your service and your people online.?

Why it might be a killer

Who doesn?t want to know what others are saying about their brand? This should be used by anyone who wants to follow the buzz on their product (or the competitions?).

Some questions

Do they use methods not available to anyone? Why not just use Twitter search and similar services to see what people are saying?

Link: http://www.startpr.com
Our Review: http://www.killerstartups.com/Web-App-Tools/startpr-com-track-buzz-on-your-brand

Upcoming Mobile Marketing Events

kim — Wed, 13 Aug 2008 06:41:46 -0500

There are a couple of events coming up soon that are worth considering attending if they fit in with what you do in the mobile space.

Mobile Web Megatrends
September 8, 2008 | University of Berkley

Mobile Web Megatrends is a unique one day event that addresses the strategy and best practices relating to key current trends for the Mobile Web. This conference is specifically designed to allow for a lot of interaction between the speakers and the participants.

It looks like there will be plenty of technical discussion about mobile devices (the Nokia S40 6th edition is mentioned by name), mobile browsers and the strategy behind mobile web development.

Design For Mobile
September 22-24, 2008 | Lawrence, Kansas

Design For Mobile is a two-day conference focused on strategy and tactics for user research, product definition, interaction and other design, and usability testing. It will be the first North American mobile user experience conference. A day of workshops precedes the conference sessions.

This conference looks very promising with lots of speakers who are actually doing what they speak about ? designing for mobile. Anyone who is involved in doing mobile web design would benefit greatly from this international line up of speakers.

Do you have a mobile marketing event coming up?
Please submit a comment here with a link to your event and we can write it up in future posts.

The Role of TV vs. the Internet in Kids Lives

Wed, 13 Aug 2008 04:10:27 -0500

Everything changes at 11

Voda and MTV Launch Vodafone Soundbites

Davidmurphy — Wed, 13 Aug 2008 01:12:00 -0500

Vodafone and MTV have announced the launch of a multi-platform programme, Vodafone Soundbites. The companies say the programme will explore every aspect of the global music scene, featuring international artists? interviews at gigs and festivals, bands? fantasy group line-ups, pre-show rituals and performers describing their first time on stage.
Vodafone Soundbites is available now on TV, online, and on mobile at: wap.mtv-vodafonesoundbites.com as a series of 21, three-minute shows. The website and mobile service carry additional footage, as well as editorial and news elements.
Vodafone Soundbites is available in seven languages on MTV in Germany, Hungary, the Netherlands, Portugal, Romania, Spain, Turkey, the UK and Ireland, Australia, New Zealand and on the MTV European feed, covering 16 countries. The programme is supported by an MTV-created promotional spot, driving viewers to the premiere of each show. Each show will air four times in each territory on TV.
The launch of Vodafone Soundbites follows the two companies? recent collaboration on Vodafone Music Reporter?, which they describe as ?an online global interactive profile?, hosted by Myspace. Vodafone Music Reporter offers music fans in some countries a chance to become an MTV reporter in an online and mobile episode of Vodafone Soundbites.
?Through our partnership with MTV, Vodafone is successfully building on its long-lasting music heritage and continues to bring music to its customers whenever they want it, wherever they are,? says Vodafone Global Brand Director, David Wheldon. ?Vodafone Soundbites is a pioneering multiplatform communications show, will be delivered in 29 countries and will allow millions of fans to experience music on mobile through Vodafone and its partners? high speed, reliable networks, online and TV.?

The battle for digital spend

Tue, 12 Aug 2008 20:54:48 -0500

Find out how agencies fight for bigger digital budgets and where the money is going.

Social Networking Explodes Worldwide, Facebook User Base Up 153%

Tue, 12 Aug 2008 12:45:03 -0500

Though the growth in social-networking users in North America is beginning to level off, their numbers are burgeoning in other regions around the world - with Facebook leading the way -according to a comScore study of worldwide usage of social networking sites. During the past year, the total North American audience of social networkers has [...]

Crowdsourced restaurant taps local community

Springwise — Tue, 12 Aug 2008 10:15:21 -0500

We've covered enough crowdsourced innovations now that it's pretty clear the trend has taken hold. One thing we hadn't seen until just recently, however, is a crowdsourced restaurant. Enter Elements, an eatery being planned to open next year in Washington. Crafted by a "beta community" of some 400 participants, Elements will serve raw and organic locally grown vegetarian food in an environmentally sustainable way.

The Elements project was launched back in February 2007 by Linda Welch, a Washington businesswoman who partnered with local entrepreneur and crowdsourcing proponent Neil Takemoto. Beginning with just 14 members, the beta community involved in creating the restaurant now includes designers, potential chefs and a local nonprofit called Live Green, which works to help establish environmentally sound businesses, according to the Washington Post. The concept has expanded dramatically from the original idea for a small cafe to a full-fledged, green-certified restaurant. Members earn points for their participation efforts, such as attending meetings and referring new members; those with at least 1 percent of the total points are eligible to share in the 10 percent of profits allocated to members, the Post reported. Meanwhile Welch, who is funding the project, still has final say on any decisions. Local growers, vintners, brewers, artists, musicians and community groups ultimately will all play a key role in the restaurant, which will also offer classes and lectures and sponsor events.

Elements' crowdsourcing approach has not only provided a way to tap into a broad range of local expertise?one member, for example, is an expert in LEED, the green building certification system?it has also built a loyal base of customers interested in patronizing the 3,500-square-foot, community-focused restaurant once it's open.

Welch explains: "Most businesses are started because you have a great idea, and you take it out to the public to see if they like it. This is the opposite. We're finding out what people want and doing it." That's the power of crowdsourcing, and we couldn't have put it better ourselves. ;-)

Website: elements.collectivex.com

Spotted by: Brian Yang

World?s First Solution for Targeted Advertising over Mobile TV on display at IBC 2008

webitpr — Tue, 12 Aug 2008 09:28:23 -0500

London, 12th August, 2008 ? Packet Vision, the pioneer of advanced video advertising and Udcast, the leading provider of IP broadcast solutions for the delivery of content over wireless networks, today announced what they believe to be the world?s first solution for targeted television advertising over mobile TV. The two companies have developed a technology [...]SHARETHIS.addEntry({ title: "World?s First Solution for Targeted Advertising over Mobile TV on display at IBC 2008", url: "http://www.gomonews.com/world%e2%80%99s-first-solution-for-targeted-advertising-over-mobile-tv-on-display-at-ibc-2008/" });

Get Edgy

RSSMix.com Mix ID 35334

Runaway Rebel Fashion - Justin Timberlake's Name is William Rast (VIDEO)

Rock The Vote in Mobile Move

Mobile Advertising Presentation

Sneaker Peek

Slideshow Showdown:

Sep 24, 2008: Chinwag Live: Micro Media Maze @ ad:tech London at Olympia National Hall (Social Media Targeting Theatre)

Oct 1, 2008: Social Innovation Meetup at London

Mobile Marketing 101 from Deepspace Mobile

SES San Jose: The Next Wave for Online Video

Consumer Goods Going Luxury - Premium M&M;Candies (GALLERY)

Product Not Selling? Maybe it?s how you are talking about it!

The ?Secret? to Viral Marketing Success

Mobile Search and Mobile Advertising companies tighten belts

Jan 22, 2009: Social Networking Conference - Miami at Miami Beach ...

Researching Youth

Jan 22, 2009: Social Networking Conference - Miami at Miami Beach Convention Center (MBCC)

Fear of Preroll Ads Eases

CYW on Beijing Olympic: Liu Xiang and more - user-generated-polling in Chinese SNS

Mobile Video: The Good, the Bad, and the Ugly

The Good

The Bad

The Ugly

eMarketer Revises Online Video Ad Spend Projections Downward

Radio Interview - Dusan Hamlin on Mobile Music and Youth

Radio Interview - Dusan Hamlin on Mobile Music and Youth

Most Popular Sites for Kids, Teens and Young Adults in UK

Teens Just Not That into 2008 Summer Olympics

Social Networks Get Down to Business

Changing Mobile TV and Video, Cramped Ad Spend

Are cell phones the next cigarettes?

Geeky Dropouts - Kid Drops Out of High School to Focus on Guitar Hero (GALLERY)

Youth Marketing Blog by Graham Brown: Mobile Youth Consumers (Report)

Oct 27, 2008: Mobile Excellence Awards at none

Apple: Mobile Learning

Generation Y Will Be The Helicopter Parents From Hell

Upcoming Mobile Marketing Events

Mobile Music Sharing - Simplify Media for the iPhone (VIDEO)

Mobile youth in China: a cultural perspective and marketing ...

Mobile Youth Journalism (08 Election) | Knight News Challenge

iPod Optimized School Clothes - Marks & Spencer 2008 Back To School Collection (GALLERY)

Young People, New Media, and Visual Design: An Exploratory Study

Shaping the Digital Pen: Media Literacy, Youth Culture, and MySpace

US Mobile User Numbers, Ad Recall Climbing Steadily

Micro-Blog Your Music with Blip.fm

Young Consumers Research Purchases Online

Best bets for branded word of mouth

How does MySpace keep growing?

Oct 28, 2008: Mobile Summit 2008 at China Theatre/Berns

Widgets: what are they good for?

Sep 18, 2008: Mobilize by GigaOM at Mission Bay Conference Center

SMS More Popular Than the Internet*

Mobile Youth: 48% of Gen Y Text While Driving

Mobile Advertising: Unilever teen campaign in Brazil with Nokia Interactive

MySpace Logs Record Audience, Adds 2.5 Million Users in July

Recommended mobileYouth reading 14th August

Fashion Designers as Rappers - Karl Lagerfeld for Harper?s Bazaar (GALLERY)

Survey Highlights Mobile Content Issues

Online Video Ad Spending Growth

Using Facebook in graduate recruitment - Ernst & Young

Do you want to be the next Youth Addiction?

How ?Surprise? Helps Word-of-Mouth and Viral Marketing

What is Surprise and What Causes it?

UsingSurprise toGenerate Word-of-Mouth

Less Online Ad Spending - but Continued Double-Digit Growth

A&E Markets Shows Through Games

Josh Dhaliwal (mobileYouth) on BBC

JuniorU.com - Where Academics Meets Networking

StartPR.com - Track Buzz On Your Brand

Upcoming Mobile Marketing Events

The Role of TV vs. the Internet in Kids Lives

Voda and MTV Launch Vodafone Soundbites

The battle for digital spend

Social Networking Explodes Worldwide, Facebook User Base Up 153%

Crowdsourced restaurant taps local community

World?s First Solution for Targeted Advertising over Mobile TV on display at IBC 2008