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Comment on Sustainability is getting boring Lets re-brand! by MK

Mon, 15 Mar 2010 05:38:20 -0400

Mira, IMO the problem at this stage is still one of branding. I take your point that today 'sustainability' is a broader term, but this is mostly because it's a noun and not an adjective.The broad approach you describe could also be expressed with the word 'green'. For example, not using airplanes could be called a 'green lifestyle'.Ultimately, words are just a vehicle. It's up to us to fill them with meaning. They are also dynamic - their meanings change over time. If in 2010 we think a 'green car' should mean a hybrid vehicle, or consider a 'green airline' as a hand-gliding outfit, it's our responsibility to inform and educate the public so that they too make those connections. That requires consensus and hard comms work, but it's achievable.

Comment on Sustainability is getting boring Lets re-brand! by Mira

Sat, 13 Mar 2010 07:37:22 -0500

Hi MK, hi Marko,Interesting thought, Marko. I just wonder if it will really change anything to simply rebrand...I actually do like MK's idea of calling everything 'green xxx'. But I'd be afraid that we start taking a too narrow approach by doing that. What would be a 'green airline'? Or a 'green car'? Don't we have to re-think the concept of certain products first before we try to make them green?Sustainability takes a more broad approach. Ideally it means that you look at the balance of different interests and influences of an environmental decision making situation before taking action. The result might be that you decide to not use airplanes anymore or take the bike to go to work instead of your car rather than trying to 'green' your airplanes and cars. Curious to hear what you think about this ;)Cheers,Mira

Comment on Sustainability is getting boring Lets re-brand! by mk

Fri, 12 Mar 2010 02:16:39 -0500

Mira, you're right: 'sustainability' is self-defeating jargon. The word suggests the question: what are we sustaining? And what does 'sustain' really mean? It's easy to confuse by non-native English speakers. And don't get me started on those six syllables.But I thought 'green [insert noun]' was supposed to be precisely that rebranding that your post calls for. It's short, clear, visual and a universal concept. It's a cliche, of course, but still useful and valid today.Change the packaging too many times and no-one will care about what's underneath....

Mira Bangel Sustainabililty is getting boring... Let's rebrand! http://ping.fm/LabAB #Sustainability

Wed, 10 Mar 2010 17:29:45 -0500

Mira Bangel Sustainabililty is getting boring... Let's rebrand! http://ping.fm/LabAB #Sustainability

Comment on Sustainability is getting boring Lets re-brand! by Sustainability is getting boring Lets re-brand! | Hyperthinker

Wed, 10 Mar 2010 14:35:44 -0500

[...] role in corporate citizenship. Have a look its an interesting read. Best wishes, Mira (This is a cross-post from ideaplants.org) Share and [...]

Comment on Sustainability is getting boring Lets re-brand! by Marko

Tue, 09 Mar 2010 14:57:46 -0500

Sustainability should be the norm. So you should rebrand 'normal' into 'pollutive'...

Sustainability is getting boring Lets re-brand!

Tue, 09 Mar 2010 14:26:56 -0500

Noone really seems to have grasped what sustainability really stands for. One of those concepts that is so broad that anything could fit in and so complex that noone really knows how to transform it into something practical.Especially corporates seem to be struggling in making sense of it and putting the topic in a context [...]

Comment on Are you a book-swapper? by Sylvia

Tue, 09 Mar 2010 03:35:26 -0500

Just wanted to post another related link and network: http://www.bookcrossing.com

Comment on Are you a book-swapper? by Mira

Mon, 08 Mar 2010 14:10:30 -0500

:) Yes really nice concept...interesting post, Sylvia!I remember that I used to exchange books with travellers when backpacking in Australia. We would always write our names & countries on the last page and where we've read the book. Nice to be able to read the journey of a book that goes from hand to hand....Mira

Comment on Are you a book-swapper? by Paul Cobbaut

Mon, 08 Mar 2010 06:51:41 -0500

yep it does...http://www.antwerpen.be/eCache/ABE/3/723.Y29udGV4dD04MDU5OTI5.html

Comment on Are you a book-swapper? by Paul Cobbaut

Mon, 08 Mar 2010 06:50:39 -0500

I like this. Does it also exist in Antwerp ?paul

Mira Bangel Are you a book swapper? http://ping.fm/gILgI

Sun, 07 Mar 2010 17:02:00 -0500

Mira Bangel Are you a book swapper? http://ping.fm/gILgI

Are you a book-swapper?

Sat, 06 Mar 2010 09:03:12 -0500

The other day on my way to work I walked passed a house on which’s doorstep three book-filled yellow bags were waiting for the trash man. It hurt seeing books being thrown away just like that! There are several second hand books shops, independent ones, as well as Oxfam or Les Petit Riens, there are [...]

Mira Bangel Exploring computational system dynamics, cognitive maps & multi-criteria analysis...

Mon, 01 Mar 2010 15:20:41 -0500

Mira Bangel Exploring computational system dynamics, cognitive maps & multi-criteria analysis...

Comment on Is packaging part of the problem or part of the solution? by Marko

Fri, 19 Feb 2010 09:59:33 -0500

A cousin of mine is specialist in packaging and adressed the same problems. And found that packages with environment in mind, can be much cheaper! http://www.tudelft.nl/live/pagina.jsp?id=5695298e-d8b3-4189-8896-6b1597283e4d&lang=nl

Mira Bangel left a comment for Martin Ophoven

Tue, 16 Feb 2010 16:19:47 -0500

Mira Bangel left a comment for Martin Ophoven

Is packaging part of the problem or part of the solution?

Fri, 12 Feb 2010 10:16:30 -0500

One of our contacts from EUROPEN recommended this video which reflects in a viral – web friendly way the purpose of packaging.When it comes to discussing sustainability and product development, packaging is often seen as an easy target for policy makers. There’s a public perception that packaging equals waste. So the more packaging, the [...]

Martin Ophoven is now a member of Ideaplants

Tue, 09 Feb 2010 05:32:54 -0500

Martin Ophoven is now a member of Ideaplants

Welcome Them!

Karl updated their profile

Mon, 08 Feb 2010 13:09:08 -0500

Karl updated their profile

Eating for a good cause on an Easy Sunday

Sun, 07 Feb 2010 15:54:17 -0500

Have you ever been in a conversation and got tired of the other person complaining all the time?Sometimes it seems to be a popular nation-wide sport, complaining about what others did or did not do, about how bad the world is, but no of course none of us could change the world anyway.But then sometimes [...]

j y is now a member of Ideaplants

Thu, 04 Feb 2010 11:42:59 -0500

j y is now a member of Ideaplants

Welcome Them!

Mira Bangel left a comment for Karl

Mon, 25 Jan 2010 12:55:51 -0500

Mira Bangel left a comment for Karl

Karl updated their profile photo

Sat, 23 Jan 2010 16:43:51 -0500

Karl updated their profile photo

Karl is now a member of Ideaplants

Sat, 23 Jan 2010 16:40:49 -0500

Karl is now a member of Ideaplants

Welcome Them!

Iles de Paix commercial (in French)

Fri, 15 Jan 2010 05:23:35 -0500

La pub pas chre pour 5 eurospar ilesdepaix

Courier by bike

Mon, 04 Jan 2010 13:14:37 -0500

How often did it happen that we have to send a video file to our client that takes hours to upload.And that while the client is just a 20min drive away. But of course everyone is on the way to a meeting it’s rush hours so even a taxi courier couldn’t solve the issue. And [...]

Hank the singing bottle

Mon, 21 Dec 2009 04:55:49 -0500

Just a nice viral video (part of a Friends of Glass sustainability campaign) to share with you. Merry Xmas to everyone!Mira

Pro-activeness or leadership?

Sat, 28 Nov 2009 09:53:09 -0500

I just read through an article on China Daily in which Marcos Fava Neves, professor of strategic planning and food chains at the School of Economics and Business, University of Sao Paulo, Brazil, proposes to add another dimension to the model of sustainabiltiy. Normally we consider the economic, social and environmental perspective (triple bottom line) [...]

Are we capable of making rational choices?

Sat, 21 Nov 2009 06:17:59 -0500

When was the last time you made a rational choice as part of a complex decision? Thinking about it seriously, I’m not even sure that I’ve ever made one.How is it possible to consider all possible factors and anticipate what option might be best with our little brain that has a limited amount of knowledge?The [...]

International Day of Climate Action

Thu, 22 Oct 2009 05:56:48 -0400

We’re calling on people around the world to organize an action on October 24 incorporating the number 350 at an iconic place in their community, and then upload a photo of their event to 350.org website.And what does this 350 number even mean?350 is the number that leading scientists say is the safe upper [...]