RSSMix.com Mix ID 201680

Launched! YouTube AdBlitz 2010

Mon, 08 Feb 2010 10:30:48 -0500

YouTube came to Odopod to develop a video browsing interface, allowing users to browse and view multiple videos in a unique and compelling way. The interface is fully customizable to match any page design and provides the YouTube team the option of setting up video contests and promotions with a voting mechanism built right in.

The first use of the video grid interface launched last year with YouTubes Ad Blitz 2009 - a channel dedicated to browsing and voting on the best ads of the Super Bowl.

This year they've done it again. Our video interface launched this weekend for YouTubes Ad Blitz 2010 where you can watch and vote on your favorite ads from the game, all in one channel.

Check it out »

Tips for the Not So Creative

Fri, 05 Feb 2010 17:55:51 -0500

You don't have to be a designer to be creative.

Can I Borrow A Dollar? Online Fundraising for the Arts

Wed, 03 Feb 2010 17:06:21 -0500

"Theres this view that the Internet is this huge democracy, and everybody gets to vote. Most people dont want to vote. But there are people that are compelled to vote, they are the tastemakers, they want to be on the inside and understand the music..."

Intern to Employee: Making the Transition

Mon, 01 Feb 2010 17:25:32 -0500

Christian shares his experience transitioning from intern to employee as an AgencyNetter.

Looking For Something American Made?

Wed, 27 Jan 2010 17:13:26 -0500

There's a free app for that.

What Can The iPad Do For You?

Wed, 27 Jan 2010 17:11:08 -0500

Our first look at the iPad.

The League Season 1 Microsite

Tue, 26 Jan 2010 18:11:01 -0500

Being the first the first sports-oriented comedy on FX was exciting news for a network best known for edgy and controversial dramasit marked a milestone and gave BLITZ creative freedom when tackling The League: Season 1 microsite. Since The League is a new series, and one that targets a completely different demographic than any other [...]

Could Conan Survive Online?

Mon, 25 Jan 2010 12:49:26 -0500

As Conan plans his next move, many are calling for him to eschew broadcast media altogether and pack his bags for the digital frontier. But will that relegate him to cultural obscurity?

Fresh Launch! Sony Style: Bravia Showcase & Bravia 3D

Mon, 25 Jan 2010 06:46:34 -0500

We're thrilled to announce another launch with our clients at Sony Style: The 2010 Sony Bravia Showcase and Sony Bravia 3D.

The 3D site tells the story of Sony3D in a clean and simplistic way offering all the details, the tweets and the places to see it live. The Sony Style Showcase allows users to discover new features of the TV via a big, bold interactive experience set within the context of the home entertainment center.

We hope you like it as much as we do.

How CMOs will harness digital platforms in 2010

Fri, 22 Jan 2010 18:40:34 -0500

By Ivan Todorov CEO/CTOKen Martin Chief Creative OfficerExecutive SummaryIn the coming year, savvy CMOs will utilize digital platforms in new ways to make their brands an integral and integrated part of their customers everyday lives. As the digital adoption rate by consumers continues to skyrocket with new trends like Twitter, Facebook, Augmented Reality, [...]

How to create a MVC Utility App using Flex and Webservices

Fri, 22 Jan 2010 18:36:03 -0500

Tutorial on how to gather raw data and produce charts with your own MVC Utility App via Flex and Web Services.

SoDA predicts blue skies for digital marketing in 2010

Wed, 20 Jan 2010 19:19:51 -0500

Today, The Society of Digital Agencies (SoDA) released its annual Digital Marketing Outlook (DMO) report, and has predicted sunny weather for Digital Marketing in 2010. In fact, 81% of Brand Execs expect an increase in digital projects this year.The report compiles results of SoDAs 15-question survey that is answered by thousands of worldwide digital employees. [...]

SoDA Releases its 2010 Digital Marketing Outlook

Wed, 20 Jan 2010 14:44:57 -0500

The Society of Digital Agencies (SoDA) has released its 2010 Digital Marketing Outlook survey.

Demand Inspired by the Greatest Bloggers Ever

Mon, 18 Jan 2010 17:05:29 -0500

The announcement last week that the once omnipotent shoe retailer, Foot Locker, will close 117 stores in the United States revealed a significant dent in its armor. What's going on in the athletic footwear market?

My Life in MusicSort Of.

Fri, 15 Jan 2010 11:49:17 -0500

Hearing the right song can transport us back in time to life's memorable moments. Music has a strange relationship between people, places, and time -- sort of a hyperlink to memories. Sounds a lot like the internet.

Guitar Hero Prototype Interactive OOH Display

Wed, 13 Jan 2010 18:57:56 -0500

Kameraflage is a cutting-edge innovation that hides invisible graphics within traditional out-of-home display postersthe hidden visuals can only be detected by camera phones, and not by the human eye. Such uniqueness makes this technology perfect for promotional tie-ins or advertising campaigns that leverage hidden messages, SMS short codes, secret Web addresses or special coupons that [...]

Naked Juice Tradeshow Print Flipbook

Wed, 13 Jan 2010 18:57:46 -0500

Naked Juice has an impressive history that has spanned more than two decades. The company literally started on the beaches of Santa Monica. However, not all of their partners and distributors know this fact, not to mention the positive environmental efforts Naked Juice has been involved in throughout the years. To help educate their partners, [...]

2009: A Year in Projects

Tue, 12 Jan 2010 07:35:56 -0500

2009 has been a tough year for most. Despite the ups and downs throughout the year, we've been fortunate to work with some amazing clients, launch some great projects and start some exciting new relationships. We thought we'd take a moment to share some of our work produced in 2009.

DonQ's LadyData :: Nestea Liquid Awesomeness :: Odopod Redesign
Sony Style | Ask the Experts :: Ford Super Duty :: Cal Academy of Sciences Mobile
BFG Nation of GO :: odosketch :: Chrome
Seattle Children's Hospital :: Lincoln MKT :: Routesy iPhone App

Here's to a fantastic 2010. With projects and pitches a plenty, we're already off to a great start.

Wishing Everyone a Happy Holiday!

Tue, 22 Dec 2009 06:05:04 -0500

...and a happy, healthy 2010.

For Crimes Against Language.

Wed, 16 Dec 2009 10:04:03 -0500

The chief virtue that language can have is clearness, and nothing detracts from it so much as the use of unfamiliar words – HippocratesPop quiz, readers. Re-calibrate your synapses, set your faces to stunned and prepare for linguistic splashdown. Feast your eyes on this smorgasbord of gibberish and pick out the runt of the [...]

Upgrade to Digital: A Report from BDW

Mon, 14 Dec 2009 11:56:09 -0500

Ive just returned from chilly, yet beautiful Boulder, CO where I was auditing a workshop called Upgrade to Digital at Boulder Digital Works.

As you may know, BDW is a unique program at the University of Colorado focused on digital business and creative, founded principally with the support of Crispin Porter + Bogusky. SoDA is also a sponsor and, Odopods President, Jay Wolff, has joined their board of advisors.

A few weeks prior to my trip, Allison Kent-Smith, Senior Director at BDW, approached Odopod about the idea of leading a remote workshop for the program in San Francisco. We enthusiastically agreed, and arranged to attend one of the current workshops in preparation.

The 2-day session, headed by notable CP+B employees, Scott Prindle and Joe Corr was an appreciable mix of presentations, group exercises and lively discussions on the state of digital marketing. The 40 or so attendees were far ranging from senior level agency professionals and marketing managers to university professors, entrepreneurs and traditional media publishers.

After a round of introductions and a broad survey to kick off the day, an impressive line up of guest speakers took the group on deeper dives into a variety of topics including; Social Media, Mobile and Search. On day-2 OneRiot co-founder, Robert Reich, hosted a session on the Real-Time web zeitgeist.

The subject surfaced an interesting mix of anxiety and childlike zeal. During the presentation one attendee told the group that he had actually time-stamped his twitter posts to go live while he was at the workshop. And in fact, he was tweeting "now" as he spoke to the room, without touching a thing. Another attendee quickly countered that since it was prescheduled, it wasnt really part of the Real-Time Web. A good point.

At the conclusion of the workshop it was clear that theres a real appetite for the topics across a spectrum of professional vocations. All in attendance were very interested in reviewing the latest trends and fully understanding the ever-shifting digital landscape.

For its final exercise, breakout groups tried their hand at developing strategies and concepts for integrated cross-platform digital executions for a fictitious client. The results varied, but it was certainly a noble pursuit particularly after just a day and a half of sessions.

Fig. 1 / Boulder Digital Works HQ is conveniently located in the heart of downtown Boulder. Nestled just above the Ten Ten Brasserie.

Fig. 2 / Like Odopod, the citizens of Boulder like their bikes. However, its clear that they have a greater tolerance for the cold, as the daytime temperatures during my visit where about 9.

Fig. 3 / Inside, visitors are greeted by this mural by Josh Wills and Mike Scarano of Factory Design Labs.

Fig. 4 / Matt Howell from Modernista! and Joe Corr from CB+P moderate a discussion on the digital production process.

Confessions of a Social Marketer: Comply or Die

Mon, 14 Dec 2009 09:37:01 -0500

Comply or Die by Profero GlobalThere are, inevitably, both pros and cons to reaching maturity at a time when economies around the world are collapsing, a time when even the assumed recession-proof financial superpowers in the Middle East are bellowing smoke signals for help.Social marketing has, ostensibly, helped many brands bridge the chasm that can [...]

Jay + Boulder Digital Works

Fri, 11 Dec 2009 07:16:38 -0500

We're extremely proud that Odopod President, Jay Wolff, holds a position on the Board of Advisors at Boulder Digital Works, the new digital school at the University of Colorado.

This program has the potential to be remarkable in that its a joint effort of the journalism, communications, and computer science schools at CU, and it intends to be a first-of-its-kind collaboration between business and academia. Jay's role on the advisory panel, with other members from industry, will be to help keep them on target to fulfill industry needs and help them develop curriculum that is entrepreneurial enough for todays digital climate.

Other board members include AKQAs Rei Inamoto, Goodbys Mike Geiger, Mattias Hansson (CEO of Hyper Island) and CP+B founder Chuck Porter. For a full list visit The BDW Board.

Fresh Launch: Lincoln MKT

Tue, 08 Dec 2009 07:33:25 -0500

We've been really busy this season and we're proud to announce another site launch in collaboration with Team Detroit: The 2010 Lincoln MKT! The site features real world content and quotes from a select group of bloggers who were given an MKT to try and review. Comments from their blogs are pulled directly into the site along side interactive interiors, videos and details that communicate the luxury and simplicity of the new 2010 Lincoln MKT.

Check it out and let us know what you think...

Launched! Sony Style: Ask the Experts

Thu, 03 Dec 2009 11:14:55 -0500

We're pleased to announce another new launch from our studio: Sony Style Ask the Experts. The site is the digital component of an integrated campaign and features a panel of celebrity experts providing video responses to a list of smart questions on a lineup of Sony products.

Why does Amy Sedaris think the Sony Reader Touch Edition is so smart?
How does Nigel Barker get difficult angled shots?

Get all the answers at Ask the Experts »

Jay Talks Digital in Moscow

Wed, 02 Dec 2009 08:06:29 -0500

Jay Wolff recently returned from Moscow, where he presented to top brand-clients of our friends at GRAPE, one of Russias leading interactive agencies.

His trip included visits to iconic sites in the great city, adventures with the staff of GRAPE, a lecture for an all digital university program, and most importantly, presenting to a large audience of international brands on the business underlying all digital campaigns.

To develop this presentation, Jay taps his experience as Odopods president, as well as his board positions for SoDA (the Society of Digital Agencies) and Boulder Digital Works. The lecture covers what it takes for agencies to be healthy in this business and is full of insights to be shared with actual clients on How Brands Can Be Successful in the Digital Space.

Take a look:

Impressive Creativity at the AIGA Fall Gala

Fri, 13 Nov 2009 09:28:51 -0500

AIGA's 2009 Fall Gala was full of fun surprises as members of the Bay Area design community were invited to create a custom skate deck as the main centerpiece of the event. Designers and design studios alike contributed both elegantly simple and extravagantly complex designs making the gallery of boards beautifully versatile and impressively creative. From pieces tricked out with video to pieces intricately carved in fine detail, there was an awesome skate deck for everyone.

We went with elegantly simple with a "digital twist" route, incorporating a Nike Plus device into the board to communicate the future of digital technology. We had a lot of fun dreaming up ideas and even more fun seeing all the other designs come to life at the event.

(Photo courtesy of AIGA)

Beware the Angry Mob

Wed, 04 Nov 2009 12:02:53 -0500

The Sound of the Marching Boot by Profero GlobalOver the last couple of months the angry mob have been hard to escape. Pitchforks have been sharpened and the gates are rattling. Of course, if you read the Daily Mail then this sort of behaviour is de rigueur, but more recently a new breed of righteous [...]

Shankss Pony

Mon, 02 Nov 2009 11:05:21 -0500

Profero London’s copywriting brainiac, Alastair Mills, wanted to get from City Thameslink to Angel tube station in London. By Train. His first port of call? Transport for London, naturally.Theiradvice? Don’t bother, mate. Walk.If nothing else, you’ve got to admiretheirhonesty…..tube journey by Profero Global

Connection lost, for now

Tue, 27 Oct 2009 07:44:49 -0400

#FacebookFail by Profero GlobalHaving recently written a post on the success of the Facebook Connect API (see Facebook Finally Connects) there is some irony in that the unstoppable, social media blue machine have wrongly second-guessed the needs of their audience with the introduction of their new Reconnect feature. And lets face it, they rarely get [...]

A Peoples History of the Internet

Fri, 23 Oct 2009 05:53:24 -0400

The People’s History of the Internet by Profero GlobalToday’sGuardianNewspaper has this very simple butinteresting graphic on The People’s History of the Internet. From the first “digitalconnection” in 1969 to Twitter and the Trafigura scandal only a last week. Check it out here.

Behind the Great Firewall of China

Mon, 12 Oct 2009 16:58:25 -0400

Chinese FirewallOur Chinese team often sit in front of a web browser reading an all too familiar sentence: The connection has timed out, or similarly, The connection was reset. Is this the Ghost In The Machine? A galloping Trojan Horse? No, its the ever-expanding Chinese Firewall!In the run-up to Chinas illustrious 60th anniversary of the [...]

My Sky Status new travel tool from Lufthansa

Tue, 06 Oct 2009 19:38:32 -0400

Profero New York has just launched a new travel tool for Lufthansa: MySkyStatus. Free and easy to set up, MySkyStatus sends precise departure, altitude, location and arrival updates automatically to the travelersFacebook and Twitter pages while theyre in the air. MySkyStatus is able to track all flights so travelers of all airlines can keep their [...]

Branded iPhone Apps

Tue, 06 Oct 2009 11:58:54 -0400

Art made on an iPhoneThe ultimate potential of the revolutionary iPhone was not realised when admirers first lauded its aesthetic appeal. Nor was it appreciated when they praised the power of the hardware that was housed within this sleek exterior. Only now, when looking at the ever-expanding choice of iPhone apps available, enabling the smart [...]

Social Media Film Review: Final Thoughts

Mon, 05 Oct 2009 11:51:25 -0400

Having been in the process of writing a conclusive (And slightly overdue) piece to summarise the social media film review, I stumbled upon an article written by Andrew Hampp of AdAge that evaluates the phenomenon in a respectable fashion. The article takes a mature and well balanced stance on exploring the relationships and variables involved. [...]